Jack is back with a belter of a track called ‘Lock Down’ produced by Ayo Beatz. Known for his clever wordplay and the fact he doesn’t take himself too seriously, Jack Da Union’s new single is about the leaving the past behind and the struggle of trying to maintain a life on the straight and narrow, as well as what happens when past situations can catch up with you. Featuring a compelling flow and hard-hitting beat the British artist continues to portray individuality with his signature blend of brash and gritty lyrics.
“Lock down, lock down, got me hiding from the cops now, cops now, man, I really need to stop now, stop now, I don’t wanna see you lock down“.
With a confident discography and impressive music videos Jack continues to fire on all cylinders with his own style of hip-hop.
The accompanying music video is directed by filmmaker Jasper Cable-Alexander (Rankin Photography), the film is the first installment of a two-part story which begins in childhood.
Jasper said about the video, “This film came from the heart. Being brought up in the countryside I’ve always loved seeing nature on film. When I heard FERGUS’ song, I thought it was so soft and stunning and the visuals needed to reflect that, so we used super 8mm which worked perfectly. Fergus and I worked closely on the actions and the way we could create the story. It was such a fun shoot…. the other interesting element to the film is that it doesn’t end there. It’s a two-part story and I’m excited to see the second one come together.”
Read our interview with Jack Da Union.
