Promoting yourself on social media can be a time consuming and monotonous task and, let’s face it, we all want to be recognised for the work we put in. For music artists, it can be even more difficult to get noticed among the endless sea of talent out there, and yet, as imperative as ever. Established musicians tend to have people run their social media profile for them which is why you need to have a clear strategy to promote your music and brand on social media. Here are 10 of our top tips to help you on your way. Good luck!
1. Do your research and sign up to all the popular social media websites such as YouTube, Instagram, Facebook, Twitter, Google+, Pinterest to mention a few. There are a lot of others out there!
2. Make sure you include a variety of media in your social content such as photos and videos. This will capture attention and make sure people see your posts.
3. Do you want to get a conversation going on social media? Then try both controversy and humour; they are both very powerful strategies to get people talking.
4. Promotion is a key word here. Make sure you highlight your most popular blog posts and social media posts. You can repost and promote as much as you like (space it out though!)
5. There are tools to analyse your own tweets so you can see which have been liked or retweeted the most then you can see what makes future tweets work better (maybe it’s a topic, an image or a video) Same goes for other social media platforms.
6. There is no point being a music artist and on social media then keeping quiet; be bold, original, interact and make a statement (in a positive way.)
7. Make sure you are consistent with your posts and analyse a good time to do so. You can check when your audiences peak posting times are on various social media sites so make sure you use that knowledge to the best advantage.
8. If you have an upcoming single, music video, EP, gig etc. then perhaps give it a title and get a conversation going about it on social media.
9. However, the key here is to not give too much information away and create a little mystery. Always leave them wanting more!
10. Plan in advance which saves time and means you’re one step ahead at all times. Never rush as this can lead to mistakes and you always want to leave a good impression.
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