Sonic Trailblazers
In the summer of 2023, K-pop sensation NewJeans unleashed their flirtatious sophomore single, Super Shy, an undeniable anthem that showcased their unique sonic flair and lyrical relatability.
The track arrived on July 7th as the lead single from their second EP, Get Up, released via HYBE Corporation’s trendsetting label, ADOR.
A Deliciously Nostalgic Blend
Written by an accomplished team including Erika de Casier, Kristine Bogan, Frankie Scoca, Gigi, Kim Ximya, and NewJeans’ very own Danielle.
What immediately stands out about Super Shy is its deliciously unique sonic blend.
The production by Frankie Scoca expertly meshes elements of liquid drum and bass, bubblegum pop, and Jersey club using a driving, club-inflected bass drum pattern.
This distinctive combination creates an irresistibly groovy backbone, complemented by skittering percussion and atmospheric synths.
As the song progresses, funkier synth textures enter the fray, adding an extra danceable layer.
While the sleek, minimalist beats keep things modern, there’s an undeniable nostalgic tinge reminiscent of 90s/2000s pop and R&B.
It’s a delectable concoction that’s quintessentially NewJeans—forward-thinking but laced with vintage flair.
Coy Confessions of Infatuation
At its core, the song’s lyrics provide an endearing snapshot into the rollercoaster emotions surrounding a new crush.
The quintet’s bright-eyed vocals navigate between moments of pure confidence and relatable timidity.
Lyrics Breakdown and Meaning
The opening lines “I’m super shy, super shy / But wait a minute while I make you mine, make you mine” set the flirtatious tone, with the members coyly admitting their shyness but determination to pursue their romantic interests.
The pre-chorus sees them cheekily reveal, “You don’t even know my name, do ya?” while emphasising their obsession: “You’re on my mind all the time.”
It captures that giddy feeling of a new crush consuming one’s thoughts.
Verse 1 depicts their initial shyness, suggesting, “And I wanna go out with you / Where you wanna go? / Find a lil spot; just sit and talk.” But their confidence builds as they add, “Looking pretty, follow me.”
Verse 2 finds them swinging between bravado (“I don’t like that/ Something odd about you/ Yeah, you’re special and you know it“) and vulnerability (“I’m super shy”).
It represents the back-and-forth of playing hard to get while also being enamoured.
The lyrics skillfully portray the fluttering emotions surrounding a new infatuation through the members’ playful delivery and personality dynamics.
Lines fluctuate between confidence and bashfulness, just like the ups and downs of a budding crush.
Dazzling Global Visuals
Lisbon, Portugal, a picturesque European city, was the fitting location for the vibrant music video for Super Shy.
Directed by Shin Hee-won, it depicts the members carrying out choreographed dance numbers and interactions in public spaces like buses, parks, and supermarkets.
When their love interest appears, they can’t help but get adorably flustered.
It’s a visual representation of the lyrics’ personal infatuation narrative played out globally.
Savvy Promotional Strategy
In promoting the single, NewJeans partnered with YouTube Shorts on a global #ImSuperShy dance challenge that quickly went viral online.
The campaign’s seamless blend of visuals and choreography showcased the track’s widespread appeal.
Critical Acclaim Aplenty
The widespread acclaim for Super Shy has been resounding, with the song receiving numerous accolades.
Both Billboard and NME named it the best K-pop song of 2023, with the latter praising its “charm and musical dexterity” that “reinforces NewJeans’ commercial viability while preserving their offbeat appeal.”
Billboard hailed it as an “irresistible, coquette-ish summer bop,” representing “the cutting edge of K-pop’s continued global ascendancy.”
A Summer Smash Solidifying Their Rise
Backed by innovative production, relatable lyrics of coy confessions, engaging visuals, and a savvy promotional campaign, NewJeans’Super Shy emerged as an indisputable summer smash in 2023.
The flirtatious hit further solidified the rising girl group’s status as trailblazers, ushering in an exciting new era of K-pop’s global popularity.
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NewJeans Super Shy Lyrics
Chorus: Danielle, Hyein, Hanni, Haerin
I’m super shy, super shy
But wait a minute while I make you mine, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
I’m super shy, super shy
But wait a minute while I make you mine, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
Verse 1: Hyein, Minji
And I wanna go out with you
Where you wanna go? (Huh?)
Find a lil spot, just sit and talk
Looking pretty, follow me
우리 둘이 나란히
보이지? (봐)
내 눈이 (Heh)
갑자기, 빛나지
When you say I’m your dream
Refrain: Hanni, Danielle, Minji
You don’t even know my name, do ya?
You don’t even know my name, do ya?
누구보다도
Chorus: Haerin, Hyein, Hanni, Danielle
I’m super shy, supеr shy
But wait a minute while I make you minе, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
I’m super shy, super shy
But wait a minute while I make you mine, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
Verse 2: Minji, Hanni
나 원래 말도 잘하고 그런데 왜 이런지
I don’t like that
Something odd about you
Yeah, you’re special and you know it
You’re the top, babe
Chorus: Danielle, Haerin, Hyein, Minji
I’m super shy, super shy
But wait a minute while I make you mine, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
I’m super shy, super shy
But wait a minute while I make you mine, make you mine
떨리는 지금도, you’re on my mind all the time
I wanna tell you but I’m super shy, super shy
[Refrain: Haerin, Danielle, Minji, Hanni, *Hyein*]
You don’t even know my name, do ya?
You don’t even know my name, do ya?
누구보다도
You don’t even know my name, do ya? (Super shy, super shy, make you mine, make you mine)
*You don’t even know my name, do ya?* (On my mind all the time, I wanna tell you but I’m super shy, super shy)