Taylor Swift isn’t just dominating the music charts; she’s also ruling Google searches in 2024.
A recent study reveals that Swift is officially the most Googled musician in the world, pulling in an astonishing 38.6 million searches per month.
From her latest album to her much-talked-about romance with NFL star Travis Kelce, people can’t stop searching for everything Taylor.
But while Swift reigns supreme, it’s worth noting that Elvis Presley is still holding his own. Surprised? You shouldn’t be.
Taylor Swift Leads Google Searches with 38.6 Million Monthly Hits
In a study conducted by Westgate Las Vegas and the Elvis Historical Experience, Taylor Swift has taken the crown as the most Googled musician in 2024 across the globe, including in the United States.
Fans are frantically Googling everything from her album drops to tour dates and viral moments with Travis Kelce.
Her most recent release, The Tortured Poets Department, has only intensified the Swiftie fandom.
With her ongoing re-releases of old albums and her public relationship status, Taylor Swift has become an inescapable force in both music and online searches.
BTS and BLACKPINK: K-Pop Still Dominates in 2024
Following closely behind Swift are BTS and BLACKPINK, cementing the K-pop wave in global searches.
BTS garners an impressive 30.9 million monthly searches, proving that their fandom remains strong.
Meanwhile, BLACKPINK holds third place with 29.7 million searches.
K-pop is no longer just a trend—it’s a permanent feature in Google search trends for 2024.
These groups are leading the way for K-pop’s undeniable digital dominance.
Shakira and Bad Bunny: Latin Music Giants Thriving
In fourth place, we have Shakira, generating 17.4 million monthly searches.
Her global hits and iconic performances (remember the Super Bowl?) keep her consistently trending.
Bad Bunny, closing out the top five, draws in 16 million monthly searches, showing that his crossover into mainstream music has solidified his global appeal.
Elvis Presley: The King Still Reigns (Sort Of)
Even though Elvis Presley passed away 45 years ago, he still holds an impressive 23rd place in global searches.
His name remains popular, largely thanks to the power of nostalgia and new generations discovering his music.
Elvis Presley’s popularity in Google searches proves that legends never truly fade, even in the digital age.
Top 10 Most Googled Musicians in 2024
Here’s a closer look at the Top 10 Most Googled Musicians globally in 2024, including the big names and a few surprises.
| Rank | Artist | Monthly Searches (Millions) |
|---|---|---|
| 1 | Taylor Swift | 38.6 |
| 2 | BTS | 30.9 |
| 3 | BLACKPINK | 29.7 |
| 4 | Shakira | 17.4 |
| 5 | Bad Bunny | 16.0 |
| 6 | Michael Jackson | 14.6 |
| 7 | Eminem | 13.4 |
| 8 | Billie Eilish | 12.7 |
| 9 | Justin Bieber | 11.2 |
| 10 | Celine Dion | 10.9 |
Taylor Swift Still Reigns—But Elvis Presley’s Legacy Lives On
There’s no denying that Taylor Swift is the undisputed queen of Google searches in 2024, thanks to her ability to stay relevant with album re-releases, media headlines, and sold-out shows.
Swift’s dominance online is no accident; her fans’ thirst for content is insatiable.
However, Elvis Presley continues to hold a spot in the top searches, demonstrating that his influence transcends generations.
While newer fans are drawn in by Swift, BTS, and Bad Bunny, Elvis Presley’s enduring appeal proves that some legends will never fade, even in the ever-changing world of digital trends.