Kris James has transformed himself. Not what one might usually expect from a pop star who has yet to even release his debut album, but Kris James has never been one to stop short of pushing the envelope.
He previously found success through his Liverpool-based band The Scheme, as their lead singer, but struck out on his own for the first time last year. His first few singles, ‘Eyes Open’, ‘I’ll Be Here’ and ‘Anymore’ (the first of which hit #25 on the iTunes charts) were all smash top-forty hits, but lacked… something.
Something vital. When James came back with this latest track, a fun, and funky “disco love song”, it was clear that he was now reinventing himself as a lively, fun-filled popstar – and someone I defy you not to dance along to.
The song catches you instantly, as soon as it begins, with a groovy bassline and disco drum beats. The chorus is laidback, as full of sunshine as the video, and catchy as all hell. But that’s not all.
Every musician dreams of one day having their face plastered up on a Billboard in Times Square. Few actually achieve it. Kris James is one of these few. That’s right, as of last month, Kris James’s face has been gracing a much-coveted billboard in the world-famous Times Square. James posted about this milestone on Facebook, saying that “as a little boy growing up I always used to look up to the Times Square Billboards hoping that one day my music might be up there! Today that dream came true!!! Don’t give up on your dreams guys.”
Inspirational yet humble messages such as this one are at the core of who Kris James is. Never forgetting where he has come from, James aims to use his music to spread messages about healthy relationships, revelling in the glory of love and spreading positivity, as we can see in his fun-filled music video for this upbeat track.
So what’s next for this recent Times Square sensation? Well, with heavy hints circulating about upcoming releases – did someone say debut album…? – in 2020, Kris James is definitely one to watch!