Fujii Kaze: The Rising Star of Japanese Music

by Alex Harris

5th December, 2023

Fujii Kaze: The Rising Star of Japanese Music


Fujii Kaze, a rising star in the Japanese music industry, is captivating audiences with his soulful voice, heartfelt lyrics, and unique blend of R&B, pop, and indie rock. With his meteoric rise, Kaze is predicted to become the biggest musical phenomenon to come out of Japan since Utada Hikaru. In this article, we will delve into the journey of Fujii Kaze, from his early beginnings to his chart-topping albums and international recognition.

Early Musical Beginnings

Fujii Kaze was born in 1997 in Satoshō, Okayama, Japan. From a young age, he was immersed in a wide range of musical genres, including jazz, classical music, pop, and enka. At the tender age of 12, Kaze began uploading covers of popular songs to his personal YouTube channel. His talent and passion for music quickly garnered attention, and his videos amassed over 30 million views.

During his high school years, Kaze took a hiatus from uploading videos to focus on his musical studies. However, after graduating, he returned to YouTube and continued to captivate audiences with his mesmerising performances. In early 2019, he made the bold decision to move to Tokyo, the epicentre of the Japanese music scene, to pursue his dreams further.

Major Label Debut: Help Ever Hurt Never

In November 2019, Fujii Kaze released his debut single, “何なんw (Nan Nan),” followed by his second single, “もうええわ (Mo-Eh-Wa),” in December of the same year.

These singles were re-released digitally with their own extended play albums, featuring exclusive cover songs available for download on Apple Music. The success of these releases caught the attention of music industry insiders, leading to Kaze’s major label debut.

In May 2020, Fujii Kaze released his highly anticipated first studio album, “Help Ever Hurt Never.”

The album quickly soared to the top of the charts, reaching number one on the Billboard Japan Hot Albums chart and number two on the Oricon Albums Chart. The heartfelt and introspective lyrics resonated with listeners, solidifying Kaze’s position as a rising star in the Japanese music scene.

Love All Serve All: A Triumph in Music

Following the success of his debut album, Fujii Kaze released his second studio album, “Love All Serve All,” in March 2022.

The album was an instant hit, topping both the Japanese Billboard charts and the Oricon Albums Chart. It also achieved platinum certification by the Recording Industry Association of Japan (RIAJ), surpassing the gold certification of his debut album.

One of the standout tracks on “Love All Serve All” is the emotionally charged song “Shinunoga E-Wa.” Translated into English, the title means “I’d rather die.”

The lyrics depict a love that is toxic and obsessive, with the singer expressing a willingness to do anything for their partner, even if it means drinking something as dangerous as needles. The song has resonated with audiences worldwide and has gone viral on TikTok, generating over 178.5 thousand videos using the song as a soundtrack.

Global Recognition and Impact on TikTok

Thanks to the viral success of Shinunoga E-Wa on TikTok, Fujii Kaze has gained international recognition and a global fanbase. The song has achieved a massive breakthrough in the US, currently sitting at No. 3 on the Spotify US Viral 50 Chart. Its popularity on TikTok has sparked a variety of creative videos, including anime fan edits, guitar and piano covers, and piano tutorials for others to learn the song.

The lyrics of Shinunoga E-Wa convey the intensity of the singer’s love and obsession for their partner, despite acknowledging its unhealthy nature. The line, “I’d rather die/I’d rather die,” is a powerful declaration of the singer’s commitment to their partner. The song’s tension and emotion transcend language barriers, resonating with listeners around the world.

Unique Musical Style and Influences

Fujii Kaze’s musical style is a fusion of traditional Japanese kayōkyoku pop sounds, trap beats, and hints of jazz. He skillfully combines influences from his home country with elements from western music, creating a distinct and captivating sound. Kaze’s ability to infuse his music with raw emotions and introspective lyrics sets him apart from his contemporaries.

Fujii Kaze Help Ever Hurt Never album cover
Fujii Kaze Help Ever Hurt Never album cover

Chart-Topping Success and Accolades

Since his debut, Fujii Kaze has achieved remarkable success in the Japanese music industry. His albums consistently top the charts, earning him recognition and accolades. Both “Help Ever Hurt Never” and “Love All Serve All” reached number one on the Japanese Billboard charts and the Oricon Albums Chart. Additionally, “Love All Serve All” garnered platinum certification from the Recording Association of Japan (RIAJ).

The Future of Fujii Kaze

With his immense talent, captivating performances, and growing international fanbase, the future looks bright for Fujii Kaze. He has already made history as the first Asian act to debut a song in all 73 available countries and regions of Spotify Daily Viral charts. As he continues to push boundaries and captivate audiences with his unique sound, Fujii Kaze is poised to become a global sensation.


Fujii Kaze’s journey from a young boy uploading cover songs on YouTube to a rising star in the Japanese music scene is a testament to his talent, dedication, and passion for music. His ability to connect with listeners through heartfelt lyrics and soulful performances has earned him acclaim and a growing fanbase. As he continues to make waves in the industry, Fujii Kaze is destined to leave an indelible mark on the world of music, both in Japan and beyond.

So, if you’re looking for a fresh and captivating sound, look no further than Fujii Kaze. His music transcends language barriers and resonates with audiences worldwide. Get ready to be swept away by the soulful melodies and powerful lyrics of Fujii Kaze, the rising star of Japanese music.

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