For someone asking what he missed, Drake’s been remarkably clear.
From the opening scene in a branded Iceman truck to a quiet exit from a frozen warehouse, the What Did I Miss? video doubles down on the persona he’s been building: precise, unbothered, and cold by choice.
The video begins inside the Iceman truck as Drake drives alone through the city.
It cuts to an industrial distribution centre, followed by a sudden transition to a poolside villa – an expansive shot where firearms are scattered around him, untouched.
It’s a visual that invites interpretation: past threats, future consequences, or the people who were once close enough to pose one.
Then, inside a warehouse office, CCTV monitors show that same poolside scene. Drake doesn’t flinch. He doesn’t even look. He heats something in the microwave before casually exiting the room.
The moment reframes the earlier chaos as surveillance or perhaps something he’s been watching unfold or something he refuses to dignify with a reaction.
Eventually, he’s rapping in a narrow room surrounded by stacked blocks of ice. No crowd, no interruptions.
Just Drake, insulated and still. The final scene shows him leaving the building and closing the door behind him.
Stylistically, the video splits in two like the beat itself. The opening brass-backed section pairs with expansive warehouse shots and icy stoicism.
Then the instrumental flips, and the visuals tighten with Drake’s performance becoming more direct, the energy more locked in.
Several fan theories have swirled since the video dropped.
One viral Reddit thread pointed out the recurring “416” area code visible on the trucks, suggesting a hidden nod to Uncanny X-Men #416, the comic that reintroduces Bobby Drake, aka Iceman, grappling with loyalty and imposters in his inner circle.
And the tone? It’s not a diss. It’s dismissal. That’s the thesis of the video: Drake isn’t retaliating. He’s reallocating.
The line between supporter and snake has been drawn with industrial precision. If you’re after a deeper dive into the What Did I Miss? lyrics, including the context behind that TLC line and the BTC metaphor, read our full breakdown here.
The numbers support the spectacle. Within days of its debut, What Did I Miss? stormed to No. 1 on the Hot R&B/Hip-Hop Songs chart, clocking 22.6 million streams, 3.6 million in airplay, and 6,000 sales in the US alone.
It also debuted at No. 2 on the Billboard Hot 100 and topped both the Hot Rap Songs and Streaming Songs charts, marking Drake’s 31st No. 1 on R&B/Hip-Hop and his 140th week in the top spot more than double the runner-up.
At the very end of the video, inside the Iceman office, the camera lingers on a poster showcasing various ice shapes: cubes, spears, spheres.
Standard product listing at first glance, but that final pause reads more like inventory of how cold someone can get.
If the What Did I Miss? lyrics were a list of receipts, then the video is a tax audit. The question isn’t what Drake missed. It’s who missed their chance when the ice set in.