XOXO Meaning: The Curious Tale Behind Hugs and Kisses

Ever noticed how “XOXO” can fit perfectly at the end of a heartfelt text, a cheeky email, or even a farewell note?

It’s a shorthand for affection, but let’s be honest—how many of us really know why these four letters represent “hugs and kisses”?

It’s a story laced with history, mystery, and a touch of cultural evolution.

What Does XOXO Mean?

In its simplest form, “XOXO” translates to “hugs and kisses,” with the “X” symbolising a kiss and the “O” representing a hug.

But why these letters? Is there some secret pact we’ve all unknowingly signed?

Not quite. The symbols carry meanings steeped in history, practicality, and a sprinkle of imagination.

The “X” has long been associated with kisses, possibly because it resembles two mouths meeting (if you squint a bit).

On the other hand, the “O” symbolises arms wrapping around in a hug—or so some people theorise.

Whether you’re signing off a message to a lover, friend, or even that overly friendly group chat, “XOXO” has become a universal signal of warmth and affection.

@enamoradalina How often do you use “xoxo” while texting? IG: @enamoradalina #englishlessonsonline #english #englishlanguage #englishonline #edutokenglish ♬ Blue Blood – Heinz Kiessling

Where Did XOXO Come From?

Ah, the origin story. Tracing the history of “XOXO” is like following a treasure map with half the pieces missing. But here are the best guesses:

The Cross and the Kiss

Back in the Middle Ages, literacy wasn’t exactly the strong suit of the general population.

Many people signed documents with an “X” to represent sincerity, faith, and honesty.

This “X” was often kissed as a display of their oath, creating a symbolic link between the letter and the act of kissing.

Some even connect this to Christian traditions, where “X” represents Christ (Chi in Greek), adding a sacred layer to the symbol.

The Circle and the Hug

The “O” has a murkier backstory. One theory ties it to Jewish immigrants in North America who, avoiding the Christian “X,” opted for the “O” as their signature.

Over time, this symbol morphed into a representation of hugs, possibly because it resembles an embrace when viewed from above.

Another fun theory? Tic-tac-toe—where “X” and “O” share a playful rivalry—could have subliminally tied the two symbols together.

Why Is XOXO So Popular?

In a world where emojis now dominate, why has “XOXO” managed to stick around?

It’s simple, really. “XOXO” is timeless and versatile. From the charming sign-offs in Gossip Girl to heartfelt love letters, it’s shorthand that feels personal, even in its simplicity.

Marcel Danesi, a professor of semiotics, suggests that symbols like “XOXO” endure because they’re effortlessly passed through generations.

They’re intuitive, require minimal explanation, and resonate emotionally.

Fun Variations of XOXO

While the classic “XOXO” reigns supreme, it’s not alone in spreading the love. Here are a few twists you might encounter:

XO: A quicker, less intense version—one kiss, one hug.
XOX: Slightly playful, ending with a hug.
XX: Extra kisses for extra affection (popular in British texting culture).
SWAK: An old-school abbreviation for “sealed with a kiss,” straight out of wartime love letters.

How Do People Use XOXO Today?

In modern communication, “XOXO” transcends letters and texts. From quirky jewellery to wedding themes, it’s a symbol that’s made its way into pop culture.

Whether decorating invitations or punctuating Instagram captions, “XOXO” is versatile enough to carry both sincerity and style.