Decoding The Almond Mum: A New Internet Trend And Its Impact On Society

by Tara Price

24th October, 2023

Decoding the Almond Mom: A New Internet Trend and Its Impact on Society

The internet is a hive of evolving trends, and one such phenomenon that has recently gained momentum is the almond mum trend. Sprouting from social media platforms and quickly gaining prominence, this term has invoked a range of discussions and debates. However, what exactly is an almond mum? In this comprehensive article, we delve into the meaning of an almond mom, its origins, and its broader societal implications.

Understanding the Almond Mum

The term almond mum is not as simple as it may sound. It’s not about mums who love almonds or advocate for a diet packed with these healthy nuts. Instead, it represents a particular type of parental behaviour related to diet and body image.

An almond mum, in essence, is a parent, usually a mother, who is deeply invested in diet culture. They often have an exaggerated obsession with maintaining a certain body image, both for themselves and, worryingly, for their children. This obsession often extends to promoting restrictive eating habits and a skewed perception of healthy eating.

A Woman with Assorted Nuts on Her Hands
A Woman with Assorted Nuts on Her Hands

The Genesis of the Almond Mum Trend

To trace the roots of the almond mum trend, we need to take a step back to the year 2022. A video clip from a 2014 episode of the reality TV show The Real Housewives of Beverly Hills featuring star Yolanda Hadid resurfaced on social media platforms. The video showed Yolanda advising her daughter, Gigi, to eat ‘a couple of almonds’ when she complained about feeling weak after eating half an almond.

The clip quickly went viral, and the term almond mum was coined, encapsulating Yolanda’s approach to diet and health. The term swiftly spread across social media, particularly on TikTok, where it has amassed hundreds of millions of views.

The Almond Mum Trend and Diet Culture

The almond mum trend isn’t just about a quirky term or a viral video. It’s a mirror that reflects the intense pressures of diet culture on women and girls. Diet culture is a societal system that values weight, shape, and size over health and well-being. It promotes the idea that thinness equates to health, leading to damaging and often dangerous health behaviours.

The almond mum trend lays bare how diet culture can permeate family dynamics, particularly the relationships between mothers and daughters. It highlights how a mother’s preoccupation with food, body image, and dieting can adversely impact her children’s perceptions of health, diet, and body image.

Almond moms on Tiktok
Almond moms on Tiktok

The Almond Mum Trend: A Wake-Up Call for Society

While the almond mum trend may seem like another fleeting internet phenomenon, it’s much more than that. It serves as a wake-up call, highlighting the need for societal change and a shift away from harmful diet cultures. It’s a powerful reminder of the pressures and expectations society places on women and girls to conform to certain body images and dietary habits.

The Impact of the Almond Mum Phenomenon on Body Image

The almond mum trend shines a light on the potential repercussions of diet culture on body image. It underscores the harmful message that a person’s worth is directly linked to their body size. This distorted perspective can lead to severe body image issues and eating disorders.

A Woman making food with her kids in the Kitchen
A Woman making food with her kids in the Kitchen

The Influence of Almond Mums on Children’s Eating Habits

The almond mum phenomenon also highlights the potential influence of parental behaviours on children’s eating habits. Research suggests that if the mother figure in a household engages in restrictive eating, it’s likely that the daughter or female-identifying child will mimic similar behaviours.

The Role of Body Positivity in Countering the Almond Mum Phenomenon

In response to the almond mum trend and the harmful effects of diet culture, many individuals and movements advocate for body positivity. Body positivity encourages people to have a healthy body image and to respect diverse body shapes and sizes. It’s a powerful antidote to the pressures of diet culture and can help individuals develop a healthier relationship with food and their bodies.

Recovery from the Impact of Almond Mums

For those who have experienced the damaging effects of an almond mum, recovery is possible. It involves unlearning unhealthy behaviours and beliefs about diet and body image and embracing a more balanced approach towards health and well-being. This process may involve professional help, such as counselling or therapy, to address any underlying issues related to body image or eating disorders.

The Almond Mom Trend: An Opportunity for Conversation

Despite its problematic nature, the almond mum trend presents an opportunity for much-needed conversations about diet culture, body image, and parental influence. It opens up avenues for dialogue, allowing individuals, families, and society at large to reassess their beliefs and behaviours around diet and health.

Conclusion

In conclusion, the almond mum trend is a stark reflection of diet culture and its pervasive influence on society. It’s a powerful reminder of the need to shift away from damaging dietary practices and to foster a healthier and more inclusive perspective on body image and health. As the conversation around almond mums continues to evolve, it’s essential to use this trend as a catalyst for change, promoting healthier attitudes towards food, diet, and body image.

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