Mmm HmmWhen you think about Valentine’s day you are bombarded with imagery of love, happiness, and overall mushiness but ‘Mmmm Hmmm’ is the complete opposite of that. Playing into the uncertainty of modern dating the song straddles the line of scorned lover and nonchalant partner all based on those funny and less successful moments we’ve all encountered. The path to love is never easy and this song reminds us of that.

Named after the dance pop producer/artist Mmm Hmm, the track is able to perfectly encompass the reaction you would give in the situation. ‘Mmmm Hmmm’, in this case, conveys a little bit of attitude and saltiness about a hook up without giving too much away and holding your cards close to your chest.

With an active social media presence, Mmm Hmm has been able to translate that onto a stage, performing in gay clubs across the UK and developing a following. The song plays into the fun club scene ideals glamorised in pop culture making certain lyrical references like “Let’s take it to the floor where we can both get mmmm hmmm” which makes you think of dancing the night away. The 90’s computer sounding track paired with his classically sounding vocals provides a unique juxtaposition and seemingly creating a new sound.

The song has an underline thread which is about youth and the ability to get over situations quickly, whilst still having questions about what went wrong. Although he isn’t completely heartbroken about how things turned out, they didn’t have the best ending but moving on isn’t an issue.

Valentine’s day isn’t always flowers and chocolates, for many of us, we’ll be in a situation that leaves us saying mmm hmm. This song is a reminder that it’s no big deal and you can laugh about the bad stuff too.

Mmmm Hmmm’ is out now.

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