Standing in Tesco, unable to decide between Herbal Essences or Pantene because your ex has completely destroyed your ability to function.
It’s absurd. It’s specific. And it’s the exact premise of “Supermarket,” the latest from British girl group Say Now.
Written by RAYE alongside Johan Lenox and producer John Hill, the track (released 10th October 2025) sees the trio (Maddie, Yssy, and Amelia) leaning fully into chaos.
They’ve been picking up steam lately, becoming the first girl group to perform with DJ AG, plus getting nods from Ayra Starr and SZA. This feels like their moment.
Hill builds a beat that’s all bassline and swagger, but here’s where it gets interesting: the chorus doesn’t quite sit where you expect it to.
The instrumentation pulls back just slightly, leaving the vocals hanging in this weird, suspended space.
First listen, it feels off. Second listen, you realise it’s meant to feel off. That’s the crash-out. The production absolutely channels Destiny’s Child’s “Say My Name,” but swap the confrontation for full emotional meltdown.
The music video commits to the bit completely. Bikinis. Supermarket freezer. Powerpuff Girls figurines. Performance energy that suggests they’ve genuinely lost it among the frozen peas. It’s TikTok catnip, and they know it.
“You know that feeling when a man’s done you wrong and one small thing just sends you over the edge? That’s what ‘Supermarket’ is about,” the group says, and honestly, fair.
The vocals throughout are genuinely sharp, the harmonies lock in properly, and the whole thing plays like the soundtrack to your next public meltdown. Which, let’s be honest, sums up 2025 perfectly.
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