BLOOM by ill peach is an invigorating track that resonates with the enduring spirit of love amidst challenges and uncertainties. This song, the fourth release from the duo’s upcoming debut album, THIS IS NOT AN EXIT, is set to launch on November 3rd, 2023, under the banner of Hardly Art Records.
With its vibrant pop-rock vibe, the song is replete with catchy hooks, edgy guitar riffs, and mesmerising synth tunes. The vocal delivery strikes a balance between tenderness and confidence, echoing the pair’s unwavering commitment to sustaining their long-distance bond. The chorus stands out, with lyrics like “never meant to let it break; I still hope we’ll make it through; counting days till I see you; inch by inch, our love will bloom“.
Speaking about BLOOM, ill peach remarked, “This might be our singular ode to love, albeit tinged with a hint of melancholy. It delves into the complexities of nurturing love from afar. Recent times have witnessed relationships, even longstanding ones, crumbling. Yet, amidst the chaos, some found love rising from the remnants. We believe love can traverse any challenge, and ‘Bloom’ is our tribute to this indomitable spirit.”
Complementing the song is a vibrant and whimsical music video, crafted by director Jeffrey Prosser. The visuals transport viewers to diverse settings, from a florist’s haven to a laundromat, a cosy diner, and a scenic rooftop. Infused with elements of fantasy, like a colossal peach, a groovy skeleton, and a levitating car, the video encapsulates the song’s buoyant essence and highlights the duo’s magnetic presence.
In essence, BLOOM by ill peach is a testament to the duo’s artistic flair and is the ideal tune for anyone championing love’s ability to surmount any hurdle.