With summer in full swing, there’s no shortage of party anthems, but Jordy’s latest track, Too Much, featuring Louis Rei of WSTRN, is emerging as a standout. This track is a smart, spirited addition to the British rapper’s portfolio and a sizzling taste of what’s to come on his forthcoming EP, The Love Ting, set to release on July 31st.
The song makes a strong impression right from the start, with a bouncy and upbeat production courtesy of OJ and Buyeza that serves as the perfect backdrop for Jordy’s storytelling. His smooth flow and dexterity in rhyming create a captivating ambiance, resulting in a captivating aural tapestry that you can’t help but sway along to.
In Too Much, Jordy serves up a buffet of clever wordplay as he lightheartedly raps about his complicated relationships – his ‘links‘ in Jordy’s parlance and how he struggles to juggle them all. Louis Rei adds a melodic touch to the chorus, singing about his affection for women and their reciprocal desires. The song is a rollercoaster of cheeky confessions and boasts, touching on themes of attraction, affection, and playful deceit.
Visual aesthetics further amplify the song’s impact with an exciting music video directed by Shan Phearon. The glossy black and white visuals, complete with beautiful women harmonise with the music, adding an extra layer of charisma to the package.
One of the notable aspects of Too Much is its subtle nod to hip-hop legend Q-Tip’s classic, Vivrant Thing. The homage offers a retro touch to the contemporary UK rap sound, bridging the generational gap and showcasing Jordy’s keen understanding of the genre’s history and evolution.
Overall, Too Much is a magnetic summer anthem with catchy hooks and witty bars that could easily become an earworm. It strikes a balance between lyrical complexity and mainstream appeal, making it a worthy addition to any summer playlist. As we anticipate the release of Jordy’s EP, The Love Ting, one can only expect that he’ll continue to push the envelope with his distinctive lyrical prowess and charismatic presence.