“This ain’t no f*cking fairytale….” NME’s Emerging Artist 2018, Effie, returns with her latest single ‘Fairytale’ out today. It’s a dreamy R&B affair with sultry tones and syncopated lines with a melody which glides along smoothly.  The London-based singer-songwriter delivers a song about mistrust and cruel intentions packaged with sugary vocals. She comments on ‘Fairytale’,  “You […]