Shelly Ravid Releases Playful 90s Inspired Visuals To ‘Chain Reaction’.

by Lucy Lerner

27th April, 2018

Warning – this song will be stuck in your head for the foreseeable future. Shelly Ravid has released the super-catchy ‘Chain Reaction’ from her 2017 EP ‘Livin’ Large‘ via a sexy video dripping with 90s vibes. Shot in a nightclub in Brooklyn New York it suggests a wild night out with provocative fashion, glittering jewels, hot dancers and a lot of flirting. I make it sound tame, but you can read between the lines….the track is about teasing and enjoying your sexuality without the shame or the guilt, “I love the thrill of the chase before we go to face to face” and “dim the lights just enough so I can see you, keep my clothes on tight long enough so I can tease you”. Ravid’s comment on ‘Chain Reaction’ is, “diamonds are not a girl’s best friend, orgasms are“.

Shelly Ravid knows how to fuse old-school dancehall roots with playful contemporary production and her signature feel-good sound. Her EP is being heavily played in Jamaica on stations like Irie FM, Roots FM and RJR. The visuals are the first from ‘Livin’ Large’ via No Joke Records, New York and Shot by GVI Films. It seems no one can get enough of Shelly Ravid and with a chain reaction like this, who can blame them?

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