ODUMODUBLVCK has released his first full-length, INDUSTRY MACHINE, via Native Records / Def Jam / Kalacious Entertainment.
It lands as a 23-track statement with an all-star roll-call from Skepta, Wizkid, Davido, Stormzy, Giggs, Saweetie, Cash Cobain, Seun Kuti, and more, and artwork painted by Slawn and Soldier.
The record arrives off the back of a year spent mixing home-turf momentum with UK cosigns, festival slots, and big-room features.
What’s on it (full tracklist + features)
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- INDUSTRY MACHINE
- UNAWARE ft. Pa Salieu
- BABY REINDEER
- BANZA BOY
- GROOVING ft. Davido, Seun Kuti
- BIG TIME ft. Wizkid
- VINICIUS
- TIFFANY ft. PsychoYP
- ADENUGA ft. Anti World Gangstars, Skepta
- MARADONA ft. Justin Quiles, Saweetie
- PAY ME ft. Stormzy, Zlatan
- LAYI WASABI ft. Reminisce
- TOO SPOILT
- IF YOU LIKE GYM ft. Modenine
- CANDY MUSIC
- DO YANGA ft. Patoranking
- MY ANGEL ft. Chike
- GHETTO MAN YUTE
- BAGGIO ft. Prettyboy D-O, Giggs
- BOMBASTIC ELEMENT
- 2 PEOPLE ft. Cash Cobain
- EJOR ft. Ayo Maff, Smada
- HALLELUJAH ft. Tobe Nwigwe, Jeriq, Phyno
“Pay Me” with Stormzy and Zlatan put a flag down on both sides of the Atlantic, debuting at No. 6 on the Official UK Afrobeats Chart and making noise on Nigerian charts and Shazam.
INDUSTRY MACHINE follows his 2025 warm-up tape THE MACHINE IS COMING, a project many listeners treated as a staging ground and a proof of concept, with some early reviews asking for more variation than the EZIOKWU era but conceding the raw energy was intact.
Beyond his own catalogue, ODUMODUBLVCK has been visible on other big releases: Davido’s 5ive (“Funds” with Chike) and Rema’s Grammy-nominated HEIS.
The album kicks off its charge with “Pay Me,” featuring Stormzy and Zlatan, the most explosive cut of the lot, all chant-ready hooks and shoulder-to-shoulder energy, already showing legs after debuting at No. 6 on the UK Afrobeats chart (Official Charts).
“Big Time” with Wizkid aims for a smoother lift, the kind of radio-facing groove playlists snap up when the timing is right.
“Grooving” pulls Davido into ODUMODUBLVCK’s orbit again and adds Seun Kuti’s fire, stitching pop muscle to live-band spark in a way their past link-ups hinted at.
“Adenuga,” with Anti World Gangstars and Skepta, feels like a London handshake: drum-led, cipher-ready, built for head-nods rather than gloss.
And “2 People” with Cash Cobain slides into the current club pocket without dropping the grit that keeps his records sticky on first contact.
Some listeners are delighted by the sheer size of a 23-track debut, treating the sprawl as range, while others are asking for a tighter cut with fewer breathers in the middle.
The guest list is part of the draw, though a strand of fans wonders whether star turns leave less room for his solo presence, a question that bubbled up during the MACHINE prelude earlier this year.
What’s winning wide approval is the bridge he keeps building between Lagos and London: Stormzy landing on a street heater, Skepta in the mix, Cash Cobain on a club-leaning cut, Davido and Seun Kuti appearing on the same record, all of it helping “Pay Me” travel quickly on UK charts.
For those who come to him for darker, high-tempo rap-and-Afrobeats hybrids, the album stays in that lane often enough to scratch the itch while testing a few new edges.
INDUSTRY MACHINE plays like a victory lap and a stress test. The highs are undeniable: a bruising single already chart-proven; a Wizkid hookup built for mass appeal; grime links that make sense; street-level writing with enough chant-ready lines for festivals.
The trade-off is sprawl. At 23 cuts, there’s a risk of fatigue if you’re not already inside his world, and a couple of tracks feel like sketches next to the A-sides.
When the production leans lean and percussive, he sounds the most dangerous; when it gets too glossy, the bite softens.
Still, ODUMODUBLVCK’s INDUSTRY MACHINE album does what debuts are supposed to do: lay out the range, plant the flag internationally, and leave headroom for the next phase.
You might also like:
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Watch ODUMODUBLVCK, Stormzy & Zlatan in “PAY ME” — video breakdown and release info
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Gunna “forever be mine” feat. Wizkid — sleek Afrobeats/R&B crossover review
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Olamide “Billionaires Club” feat. Wizkid & Darkoo — lush night-drive production and mindset hooks
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Tiwa Savage & Skepta “On The Low” — chemistry-forward visual and track notes
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Zlatan & Qing Madi “Demons” — new single review (great tie-in with “Pay Me”)
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Femi “Come My Way” — recent Afrobeats single review with release details

