“Is That Hyperpigmentation?” – The Phrase That Conquered TikTok in 2025

“Is that hyperpigmentation?” was the offhand question that turned a child’s drawing into a viral phenomenon.

What started as a mum trying to interpret her daughter’s sketch in a 2019 video became one of TikTok’s biggest meme resurrections of 2025 — reimagined through Roblox, makeup tutorials, digital art, and more.

Picking Up Where We Left Off

If you read The Internet’s Unlikely Masterpiece of 2025, you’ll know the story by now: a kid draws a portrait of her mum.

The mum does her best to hype her up while visibly questioning her entire existence.

Then, with impeccable comedic timing, she asks the now-immortal line — “Is that hyperpigmentation?”

Cue the internet.

In 2025, what began as a forgotten 2019 clip uploaded by Sonia Tiebi came back with new purpose.

It wasn’t just funny anymore — it was remixable. Personal. Culturally magnetic.

This follow-up explores why the meme refuses to fade, and why “is that hyperpigmentation” is more than a punchline.

Why the Phrase Stuck (And Why It’s Still Spreading)

It’s rare for a meme to hinge on one sentence and even rarer for that sentence to become shorthand for an entire genre of internet commentary.

But “is that hyperpigmentation” hit the sweet spot.

It was specific without being niche. Visually iconic without being offensive.

And let’s be honest — it had the rhythm of a tweet, the delivery of a roast, and the chaos of a child’s creative process all wrapped into one.

Creators quickly seized on it:

Makeup artists used the phrase to parody (or praise) their most dramatic looks.
TikTokers started stitching the sound into voiceovers for everything from art fails to skincare disasters.
Roblox creators and digital illustrators kept the sketch alive — cheek circle and all.

The phrase became the glue binding it all together. It was a meme caption, a TikTok filter, and an affectionate jab all at once.

From Fan Art to Roblox Avatars: How the Meme Evolved

@thepinatamom
It. Is. Fantastic
♬ original sound – Onye Mane

This wasn’t your standard repost-and-forget meme cycle.

In the months following its 2025 resurgence, hyperpigmentation meme grew tentacles. Reinterpretations exploded across platforms:

TikTok: Countless users reenacted the original video line-for-line, down to the inflection. Some even cast their own parents to play both roles.
Makeup Trends: The shaded cheek dot became a signature in hyperpigmentation makeup challenges. Whether used sincerely or with irony, it brought visibility to an actual skin concern while also inviting conversation about representation in beauty.
Gaming: Roblox and The Sims creators gave their avatars signature hyperpigmentation cheeks, a weirdly charming homage that blurred the line between meme culture and digital fashion.
Fine Art Parodies: Artists reimagined the sketch in classic art styles — from Picasso to vaporwave. The drawing went from school notebook to gallery wall (at least metaphorically).

This was less about going viral and more about going everywhere.

So, Is It Just a Joke?

Not really. And that’s part of why it works.

The reason the hyperpigmentation drawing meme stuck — and the reason we’re still writing about it — is because it doesn’t just make you laugh. It makes you pause.

There’s a real moment happening between the mother and daughter, and it’s layered: encouragement, embarrassment, pride, critique, and a bit of chaos.

The internet turned that into something bigger — a way to poke fun at ourselves, at beauty culture, at perfectionism.

It became a meme not because it’s mean, but because it’s familiar. Who hasn’t had someone react a little too honestly to their work?

Where the Meme Goes Next

What’s fascinating is how the phrase “is that hyperpigmentation” now lives independently from the original sketch. It’s a reaction. A meme tag. A makeup concept. A standalone quote that needs no context to land.

And yes, the sketch lives on — as piñatas, frosted cookies, even tattoos — but the real legacy might be in how effortlessly it entered our cultural lexicon.

As memes go, this one’s not built for shock value or fleeting attention. It’s something quieter, funnier, and somehow more durable.

A reminder that sometimes the internet’s best jokes are the ones that start with crayons, not clout.